Strategy
Leadership
Communication
About The Role
As a Senior Brand Strategist, you’ll partner directly with athletes, founders, and commercial partners to define positioning, unlock opportunities, and build brands designed for long-term growth.
Working across multiple ventures, you’ll shape commercial strategy, guide creative direction, and collaborate with specialists in partnerships, venture building, and product development. Every engagement is approached with an ownership mindset rather than a traditional agency model.
Position Overview
Details | Information |
|---|---|
Department | Brand Strategy |
Location | New York, USA (Hybrid) |
Employment | Full-Time |
Experience | Senior Level |
Reports To | Founder & Managing Director |
Team | Cross-functional Venture Studio |
Travel | Occasional International |
Compensation | Competitive Salary + Performance Bonus |
What You’ll Do
Develop long-term brand and commercial strategies.
Lead positioning workshops with athletes and founders.
Identify partnership and growth opportunities.
Collaborate with designers, producers, and venture teams.
Translate research into actionable strategic roadmaps.
Present recommendations to leadership and partners.
Support venture launches from concept to market.
What We’re Looking For
5+ years of experience in brand strategy, consulting, or marketing.
Strong understanding of positioning and brand systems.
Excellent communication and presentation skills.
Comfortable working across multiple disciplines.
Ability to think commercially as well as creatively.
Ownership mindset with exceptional attention to detail.
Passion for sport, entrepreneurship, and innovation.
Why Join PL8YR
Instead of working on isolated campaigns, you’ll help build businesses that create lasting impact.
Work directly with elite athletes and founders.
Build brands with global commercial potential.
Contribute to venture creation from day one.
Collaborate with a small, high-performing team.
Flexible hybrid working environment.
Annual learning and conference budget.
Clear opportunities for growth and leadership.
Hiring Process
Step | Stage | What Happens |
|---|---|---|
01 | Application Review | Every application is reviewed by our leadership team for experience, portfolio, and overall fit. |
02 | Introductory Call | A 30-minute conversation focused on your background, ambitions, and approach to strategy. |
03 | Collaborative Exercise | Complete a short real-world case study to demonstrate your thinking, communication, and problem-solving. |
04 | Final Conversation | Meet the founders to discuss the role, expectations, and how you’ll contribute to PL8YR’s long-term vision. |
05 | Offer & Onboarding | Successful candidates receive an offer and begin a structured onboarding process with the team. |
Equal Opportunity
PL8YR is committed to building an inclusive workplace where diverse perspectives drive stronger ideas. We welcome applicants from all backgrounds who share our passion for sport, entrepreneurship, and long-term innovation.
