PL8YR continues its international growth by expanding operations and partnerships across key European markets.

A look inside PL8YR’s annual summit where athletes, founders, operators, and investors came together to shape the future of athlete-led ventures.

How athletes can turn influence into sustainable businesses through strategy, ownership, and long-term execution.

Why modern athletes need operating systems instead of traditional representation.

End-to-end representation designed around the athlete as an enterprise.

End-to-end representation designed around the athlete as an enterprise.