PL8YR

Company

Services

Case studies

Insights

Career

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PL8YR

Company

Services

Case studies

Insights

Career

BOOK A CALL

about

We build with Ventures with athlete

READ OUR STORY

Tennis player in motion on a green court.

Cyclist racing on a road with motion blur

Man sandboarding on a dune against a bright blue sky.

Blurred soccer player running on field during game.

a group of people playing a game of basketball

Blurry basketball player dribbling on court

Man playing badminton on a court at night.

a blurry photo of a group of people riding bicycles

A hockey player in motion on a blue field

Person playing tennis on a blue and red court.

A person kicking a soccer ball on a field

Basketball players during a game with motion blur.

A clearer way to care.

PL8YRPL8YRwaswasfoundedfoundedinin20212021totorethinkrethinkthethetraditionaltraditionalsportssportsagencyagencymodel.model.WeWesawsawtalentedtalentedathletesathletesbuildingbuildingaudiencesaudiencesandandsecuringsecuringsponsorships,sponsorships,yetyetlackinglackingthethestrategicstrategicsupportsupporttotocreatecreatebusinessesbusinessesthatthatoutlastoutlasttheirtheirplayingplayingcareers.careers.

InsteadInsteadofofchasingchasingone-offone-offdeals,deals,wewebuiltbuiltaaventureventurestudiostudiothatthatbringsbringstogethertogetherstrategy,strategy,partnerships,partnerships,media,media,andandventureventurebuildingbuildingunderunderoneoneoperatingoperatingteam.team.EveryEveryengagementengagementstartsstartswithwithaalong-termlong-termvisionvisionandandaacommitmentcommitmenttotosustainablesustainablegrowth.growth.

Today,Today,weweworkworkalongsidealongsideathletes,athletes,founders,founders,andandglobalglobalbrandsbrandstotobuildbuildventures,ventures,launchlaunchmeaningfulmeaningfulpartnerships,partnerships,andandturnturnathleticathleticsuccesssuccessintointolastinglastinglegacy.legacy.

OUR APPROACH

Build the Right Foundation

Build the Right
Foundation

Every athlete has different ambitions. We begin by understanding long-term goals, evaluating opportunities, and creating a clear commercial roadmap before any partnership begins.

Career positioning & brand strategy

Opportunity mapping & prioritization

Long-term commercial planning

Two athletes running on a track with motion blur

Pool player aiming cue stick with motion blur

OUR EXECUTION

Grow Beyond
the Game

Once the strategy is in place, we manage execution across partnerships, negotiations, media, and new ventures—allowing athletes to focus entirely on performance.

Partnership negotiation & management

Brand activations & media campaigns

Venture development & business growth

our athletes

who we worked with?

Marcus Carter
Basketball Player
Ethan Brooks
Football Player
Olivia Hart
Tennis Player
Matteo Rossi
Racing Driver

BOOK A CALL

PL8YR athlete and sports culture imagery

Our Founder

Meet Aaron Lee.

Founder & Venture Builder.

Meet Aaron Lee.

Founder & Venture Builder.

PL8YR was founded with a simple belief: athletic careers deserve the same long-term thinking as great companies.

Rather than focusing on transactions, our founder built a venture studio that helps athletes transform influence into sustainable businesses through strategy, partnerships, and execution.

Today, that vision continues to shape every engagement—from commercial partnerships to venture creation—ensuring athletes build value that extends well beyond competition.

PL8YR was founded with a simple belief: athletic careers deserve the same long-term thinking as great companies.

Rather than focusing on transactions, our founder built a venture studio that helps athletes transform influence into sustainable businesses through strategy, partnerships, and execution.

Today, that vision continues to shape every engagement—from commercial partnerships to venture creation—ensuring athletes build value that extends well beyond competition.

Years of Experience

Strategic Partnerships

Trusted Across Countries