Our services

We build websites that drive business success WORKS

01

Athlete Management

End-to-end representation designed around the athlete as an enterprise.

Representation

Career Strategy

Commercial

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Athletes Represented

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Countries Managed

01

Athlete Management

End-to-end representation designed around the athlete as an enterprise.

Representation

Career Strategy

Commercial

0+

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Athletes Represented

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0+

Countries Managed

02

Brand Partnerships

End-to-end representation designed around the athlete as an enterprise.

Representation

Career Strategy

Commercial

0+

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Athletes Represented

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Countries Managed

02

Brand Partnerships

End-to-end representation designed around the athlete as an enterprise.

Representation

Career Strategy

Commercial

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Athletes Represented

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Countries Managed

03

Venture Building

Launching products, brands, and companies with athletes as founders

Representation

Career Strategy

Commercial

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Athletes Represented

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Countries Managed

03

Venture Building

Launching products, brands, and companies with athletes as founders

Representation

Career Strategy

Commercial

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Athletes Represented

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Countries Managed

04

Commercial Strategy

Designing scalable business systems that generate value beyond competition.

Representation

Career Strategy

Commercial

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Athletes Represented

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Countries Managed

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Commercial Strategy

Designing scalable business systems that generate value beyond competition.

Representation

Career Strategy

Commercial

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Athletes Represented

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Countries Managed

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Media Production

Producing premium storytelling, campaigns, and content that build cultural relevance.

Representation

Career Strategy

Commercial

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Athletes Represented

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Countries Managed

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Media Production

Producing premium storytelling, campaigns, and content that build cultural relevance.

Representation

Career Strategy

Commercial

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Athletes Represented

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Countries Managed

JOIN US

READY TO BUILD
SOMETHING BIGGER?

The world’s best athletes don’t just build careers—they build businesses.

01

Athlete Management

Athlete Management

We become the operating team behind elite athletes—managing partnerships, strategy, commercial growth, and long-term career development so they can focus on performance.

We become the operating team behind elite athletes—managing partnerships, strategy, commercial growth, and long-term career development so they can focus on performance.

Career planning & representation

Sponsorship negotiations

Brand positioning & public image

Commercial opportunity sourcing

Long-term wealth strategy

Athlete performance and sports strategy imagery
Athlete performance and sports strategy imagery
Athlete performance and sports strategy imagery
Athlete performance and sports strategy imagery

02

Brand Partnerships

Brand Partnerships

We connect ambitious athletes with category-leading brands to create partnerships that feel authentic, deliver measurable results, and build long-term value beyond a single campaign.

We connect ambitious athletes with category-leading brands to create partnerships that feel authentic, deliver measurable results, and build long-term value beyond a single campaign.

Sponsorship strategy & outreach

Brand matching & negotiation

Campaign planning & execution

Licensing & endorsement deals

Performance reporting & renewal

Athlete performance and sports strategy imagery
Athlete performance and sports strategy imagery
A hockey player in motion on a blue field

Why PL8YR

Not an agency.
An operating team.

Founder-first

Athletes we back own real equity and decision rights. Never figureheads.

Operator DNA

Every partner has built and run companies — not just advised on them.

Built for Ownership

Every engagement creates long-term value through brands, ventures, and strategic assets.

Unified Execution

Strategy, partnerships, media, and execution move together as one operating team.

Long horizons

We measure in decades, not deal cycles. Compounding is the strategy.

In-house studio

Brand, product, capital and media under one roof — one operating rhythm.

Engagement Model

THE PL8YR METHOD

Four phases. One rhythm.

THE PL8YR METHOD

Every engagement is tailored to your objectives while following a proven operating framework.

Every engagement is tailored to your objectives while following a proven operating framework.

01

DISCOVER

We begin by understanding your objectives, current position, and long-term ambitions to establish a clear strategic direction.

01

DISCOVER

We begin by understanding your objectives, current position, and long-term ambitions to establish a clear strategic direction.

02

PLAN

Together, we define priorities, build the roadmap, and identify the partnerships and opportunities with the greatest potential.

02

PLAN

Together, we define priorities, build the roadmap, and identify the partnerships and opportunities with the greatest potential.

03

EXECUTE

Our team activates strategy through brand development, commercial partnerships, media production, and operational support.

03

EXECUTE

Our team activates strategy through brand development, commercial partnerships, media production, and operational support.

04

GROW

We continuously measure performance, refine execution, and uncover new opportunities to create lasting value beyond the initial engagement.

04

GROW

We continuously measure performance, refine execution, and uncover new opportunities to create lasting value beyond the initial engagement.

Blurred soccer player running on field during game.

PRICING

Three ways to work together.

Three ways to work together.

No fixed pricing tables. Every engagement is scoped, and the relationship compounds year over year.

No fixed pricing tables. Every engagement is scoped, and the relationship compounds year over year.

01

Strategy Sprint

A focused engagement to validate opportunities, define priorities, and build a clear roadmap for growth.

What it’s include?

Business & brand audit

Commercial strategy

Partnership roadmap

Growth opportunities

Executive recommendations

Starting from

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Strategic Audits

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Growth Roadmaps

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Growth Partnership

Partnership where PL8YR becomes your operating team across strategy, partnerships, and execution.

What it’s include?

Everything in Strategy Sprint

Partnership sourcing

Brand & media strategy

Venture support

Monthly operating reviews

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Average Engagement

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Tailored Strategy

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Enterprise

A fully integrated engagement for organizations, ownership groups, and long-term strategic initiatives.

What it’s include?

Dedicated operating team

Multi-market expansion

Executive advisory

Venture development

Custom commercial projects

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Average Partnership

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Join to our newsletter for insights

Stay updated with the latest strategies and insights to elevate your business journey.

Join to our newsletter for insights

Stay updated with the latest strategies and insights to elevate your business journey.

Join to our newsletter for insights

Stay updated with the latest strategies and insights to elevate your business journey.

Headquarter:

285 Fulton Street

New York, NY 10007 United States

Operating Globally

Offical Partner

SINCE 2023

© 2026 PL8YR.

All rights reserved.

Built for Athletes.

Backed by Innovation.

Privacy Policy

/

Terms and Services

Designed By Ahmad

Headquarter:

285 Fulton Street

New York, NY 10007 United States

Operating Globally

Offical Partner

SINCE 2023

© 2026 PL8YR.

All rights reserved.

Built for Athletes.

Backed by Innovation.

Privacy Policy

/

Terms and Services

Designed By Ahmad

Headquarter:

285 Fulton Street

New York, NY 10007 United States

Operating Globally

Offical Partner

SINCE 2023

© 2026 PL8YR.

All rights reserved.

Built for Athletes.

Backed by Innovation.

Privacy Policy

/

Terms and Services

Designed By Ahmad

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